CampaignWired: Marketing Platform Redesign
Makes it easy to launch your next marketing campaign.
The request
A client sought an experienced SaaS design agency to revamp a CRM-type platform. The focus was on redesigning to enhance user experience and re-arranging elements for better functionality, improving design aspects, and prioritizing an intuitive and effective layout.
Overview
The Process
1
Kick-off meeting
We kicked off the project with an introductory meeting to understand the client’s vision and challenges with the existing platform.
2
UX audit
We conducted a UX audit to identify usability gaps in the existing platform, focusing on areas that needed improvement to enhance the overall user experience.
3
UX research
We conducted quantitative and qualitative research and built a clear information architecture to improve platform structure and user experience.
4
UX design
We addressed all gaps identified during the UX Audit, translating our findings into user-friendly flows and wireframes that enhance the overall platform experience.
5
UI design
After collaborating closely with the client and finalizing the direction, we moved on to crafting the visual design, ensuring it was both cohesive and aligned with the platform’s goals.
6
Handoff
We delivered the complete design package, including all assets and documentation, ensuring a smooth handoff to the development team.
UX Audit & Research
We analyzed existing designs to identify improvements and gather insights.
UX Audit
Visual Appearance
Is
CampaignWired: Marketing Platform Redesign
similar to what you've got planned?
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