CampaignWired

Makes it easy to launch your next marketing campaign.

The request

A client sought an experienced SaaS design agency to revamp a CRM-type platform. The focus was on redesigning to enhance user experience and re-arranging elements for better functionality, improving design aspects, and prioritizing an intuitive and effective layout.

Overview

The Process

1

Kick-off meeting

We kicked off the project with an introductory meeting to understand the client’s vision and challenges with the existing platform. 

2

UX audit

We conducted a UX audit to identify usability gaps in the existing platform, focusing on areas that needed improvement to enhance the overall user experience.​

3

UX research

We conducted quantitative and qualitative research and built a clear information architecture to improve platform structure and user experience.

4

UX design

We addressed all gaps identified during the UX Audit, translating our findings into user-friendly flows and wireframes that enhance the overall platform experience.​

5

UI design

After collaborating closely with the client and finalizing the direction, we moved on to crafting the visual design, ensuring it was both cohesive and aligned with the platform’s goals.​

6

Handoff

We delivered the complete design package, including all assets and documentation, ensuring a smooth handoff to the development team.

UX Audit & Research

We analyzed existing designs to identify improvements and gather insights.

UX Audit

Visual Apperience

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CampaignWired

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