PointExpress Inc
Point Express Inc. is a US-based outsourcing trucking logistics company providing efficient nationwide dispatch and freight coordination.
The request
Point Express asked us to create a website that clearly presents their dispatch and logistics services, boosts customer engagement, and helps bring new dispatchers into the company.
Overview
The Process
1
Kick-off Call
The project began with clarifying goals, aligning expectations, and defining what the new website needed to achieve for Point Express.
2
Market & Competitor Research
Next came a quick analysis of logistics and dispatch websites to understand industry standards and shape the overall structure.
3
UX Design
With insights in place, the full page layout was drafted in detailed wireframes to establish content flow and hierarchy.
4
Structure Review Call
The wireframes were reviewed together with the client, refined based on feedback, and finalized into a clear site architecture.
5
Visual Evaluation (A/B Concepts)
Two visual directions were created for the first sections, allowing the client to choose the preferred style before moving forward.
6
UI Design
The selected direction was expanded into all remaining sections, completing the full desktop design.
7
Responsive Design & Dev Prep
Once approved, the layout was adapted for mobile and tablet, and all assets were prepared for a smooth Webflow build.
8
Webflow Build & Handoff
The website was implemented in Webflow, tested, polished, and handed off with instructions, followed by light ongoing support.
Is
PointExpress Inc
similar to what you've got planned?
Let’s build something great together!
