Short answer: Figma Sites is the fastest way to turn a Figma design into a live page, Framer is the best fit for design-led sites with rich motion, and Webflow is the most complete platform for sites that need a real CMS, strong SEO controls or e-commerce.
The longer answer depends on what happens after launch. All three tools publish a good-looking site in days. The difference shows up three months later, when someone asks for 50 more pages, a German version, redirects from the old domain or a checkout. At Fivecube we build MVPs, landing pages and marketing sites on all three, and this comparison covers where each one holds up and where it starts to hurt.
Figma Sites vs Framer vs Webflow at a Glance
Figma Sites | Framer | Webflow | |
|---|---|---|---|
Status | Beta since May 2025 | Mature | Mature |
Design workflow | Inside Figma, built on Auto Layout | Figma-like canvas with its own tools | Box model and class-based styling, closer to CSS |
CMS | Beta, small collections | Solid for blogs and simple collections | Most capable, relational fields, up to 20,000 items on Premium |
SEO controls | Basic: titles, meta, social images, sitemap | Good basics, schema through custom code | Deepest: redirects, canonical tags, schema, robots.txt |
Custom code | Code layers in closed beta | React code components, custom CSS and JS | HTML, CSS and JS embeds, code components |
Code export | No | No | Yes, HTML, CSS and JS |
E-commerce | No | Through third-party tools | Native |
Localization | No native support | Built in, more limited | Native, with locale-specific content and styles |
Price to publish | Paid Figma seat, from $16/mo | From $10/mo per site | From $15/mo per site |
Prices are entry-level plans billed annually, as of October 2026.
Figma Sites: Fast Publishing, Early-Stage Platform
Figma Sites launched at Config 2025 and lets you publish a responsive website straight from a Figma file. You design in the canvas you already know, add breakpoints, interactions and animations, and publish to a Figma domain or your own. For a team that lives in Figma, the handoff step simply disappears.
What works
The integration is the whole point, and it is good. Components, styles and variables come across from Figma Design, so a designer can go from approved mockup to live page in an afternoon. Responsive behavior follows Auto Layout, which most designers already use. Animations and interactions are easy to add and look polished, and in our tests they were one of the strongest parts of the tool.
Collaboration is also better than anywhere else. Several people can edit the same site at once, with comments and version history, exactly like a regular Figma file.
For early validation, that speed is the real selling point. A founder testing a value proposition can have a designer publish three versions of a landing page in a day, run traffic to each and throw away the losers, without anyone touching a builder they have never used.
Where it falls short
The generated code is the biggest problem. When we inspected published Figma Sites pages, simple elements sat inside layers of nested divs with auto-generated class names. Other designers have documented the same issue, with five to ten nested divs around basic content. That hurts accessibility and makes the page harder for search engines to read.
SEO controls stop at the basics: page titles, meta descriptions, social images and an automatic sitemap. There are no redirects, no schema markup and no canonical tag settings. The CMS arrived in beta in late 2025 and covers simple blogs and portfolios, but collections are small and the feature set is thin next to Webflow's. There is no e-commerce, no native multi-language support and no code export, so whatever you build stays on Figma's hosting.
And it is still a beta. Hosting has been included with paid Figma plans during the beta, and Figma has not announced what Sites will cost once it ends. That is a real risk for anything you plan to run for years.
Figma Sites vs Figma Make
The two get mixed up constantly. Figma Sites publishes a website you design by hand on the canvas. Figma Make generates an interactive prototype or small app from a prompt, writing the code for you. Use Sites when you have a finished design and want it live; use Make when you want AI to build a working first version from a description. We compare Make with other AI builders in Figma Make vs. Lovable vs. v0.
Not Sure Which Builder Fits?
We design and build on Webflow, Framer and Figma, and help teams pick the platform their site will not outgrow in a year.
Framer: Design-First With Real Code Underneath
Webflow: The Most Complete of the Three
Webflow gives designers control that maps closely to real HTML and CSS: classes, flexbox, grid and custom breakpoints. It is the most established of the three as a website builder and the one most agencies, including ours, choose for marketing sites that will keep growing. Our Webflow development work is mostly content-heavy sites for SaaS and B2B companies.
What works
The CMS is the main reason teams pick Webflow. Reference and multi-reference fields let one piece of content feed several page types, and the Premium plan covers up to 20,000 items. SEO tools are the deepest of the three, with 301 redirects, canonical tags, custom schema and an editable robots.txt. Native e-commerce and localization are built in, and you can export your HTML, CSS and JavaScript if you ever need to leave.
Class-based styling also pays off over time. Once a design system is set up properly, new pages stay consistent without anyone policing every margin.
Where it falls short
The learning curve is steeper. Non-technical users need a few weeks before they feel productive, and a messy class structure set up early becomes expensive to fix later. Custom code is more limited than in Framer: you can embed HTML, CSS and JavaScript, but React development is not where Webflow shines. It is also the most expensive of the three once you add workspace seats to site plans.
Pricing in 2026
Each platform charges in a different way, so comparing sticker prices can mislead.
Figma Sites has no separate price. It comes with paid Figma plans, and publishing requires a Full seat, from $16 a month billed annually on the Professional plan. During the beta, hosting has not cost extra. Figma has said pricing will change after the beta, without details.
Framer charges per site. There is a free plan on a Framer subdomain, Basic starts at $10 a month billed annually, and Pro is $30 a month for larger sites with more pages, traffic and CMS capacity. Extra editors cost more.
Webflow changed its site plans on May 13, 2026. Basic is now $15 a month billed annually ($25 monthly) for static sites without a CMS. Premium, at $25 a month billed annually ($39 monthly), adds the CMS with up to 20,000 items. E-commerce plans start at $29 a month, and team workspace seats are billed separately. Check Webflow's pricing page before you commit, since older guides still list the retired CMS and Business plans.
Which to Choose for Your Project
A prototype, portfolio or simple one-page site. Figma Sites, if your team already designs in Figma. You go from design to live page faster than with anything else, and the beta risks matter less for a site that might only live a few months.
An MVP website or launch landing page. Framer is usually the best balance. It is fast to build, looks premium out of the box and costs little to run.
A campaign or high-motion landing page. Framer again, for the animation tools. If you need many landing pages that share a system and feed a CMS, Webflow scales better.
A SaaS marketing site. It depends on the stage. An early-stage startup with five or six pages and no dedicated marketer will move faster on Framer. Once a marketing team starts shipping feature pages, comparison pages and case studies every month, Webflow's CMS and component system save more time than Framer's speed does. Starting on Framer and moving to Webflow as the marketing team grows is a common path, and it is cheaper if you plan for it from the start.
A content-heavy marketing site, blog or resource hub. Webflow. Relational CMS, redirects and schema matter more here than speed of setup.
An online store or a multi-language site. Webflow, unless the store is complex enough to need Shopify or a custom build.
If you have already ruled out Figma Sites and are choosing between the other two, or wondering whether custom code is the better route, our Framer vs. Webflow vs. custom code guide goes deeper into that decision.
Moving Off Figma Sites Later: What to Expect
Starting on Figma Sites is cheap. Leaving it is not. Because there is no code export, moving to Framer or Webflow means rebuilding the site, not migrating it.
The design survives: your Figma files, components and styles are still there, and Framer's plugin can bring frames across. Everything else gets redone, including the layout in the new builder, interactions, CMS content and SEO settings. If the site has been live for a while, you also need redirects from old URLs to new ones, which is exactly what Figma Sites cannot do on its own side.
So the practical rule is simple. If there is a real chance the site will need a CMS with hundreds of entries, a second language, a store or serious SEO work within a year, start on Framer or Webflow. When we scope an MVP, this is one of the first questions we ask, because the cheapest platform on day one is often the most expensive by month six.
By
Fivecube Team
Frequently Asked Questions
Is Figma Sites better than Framer?
Not for most production websites. Figma Sites is faster if you already design in Figma, but Framer has a more mature CMS, better SEO controls, custom code and a stable pricing model.
Are Figma Sites any good?
For prototypes, portfolios and simple sites, yes. For business-critical sites, the beta status, messy generated code and limited SEO tools are still real drawbacks.
Are Figma Sites available for free?
Figma Sites is included in Figma's paid plans rather than sold separately. Publishing requires a paid Full seat, from $16 a month billed annually, and hosting has been included during the beta.
What is the difference between Figma and Figma Sites?
Figma Design is for designing interfaces. Figma Sites is a separate product inside Figma that turns those designs into a live, hosted website with breakpoints, interactions and a basic CMS.
Should I use Figma or Webflow?
Use Figma to design and Webflow to build and run the site, which is how many teams work. If you want to publish straight from Figma, Figma Sites works for simple pages, but Webflow is the better home for a site that needs to grow.
Is Framer just Figma?
No. Framer is a separate company and product. Its canvas feels similar to Figma, but Framer is a website builder with hosting, a CMS and React under the hood, not a general design tool.
Figma Sites vs Framer vs Webflow comes down to how long the site has to live and how much it has to do. Figma Sites wins on speed, Framer on design and motion, Webflow on everything a growing site eventually needs. Pick for the site you will have in a year, not the one you are launching next week.
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