How Cohesive Design and Development Ensure Gambling Platform Dominance

With the pandemic forcing casino closures, industry leaders like Harrah’s and MGM had to quickly take their operations online. The result? More gambling platforms you’ll have to compete with if you’re planning to launch your own online gambling platform.

Having an engaging, intuitive gambling website design is key to it. It’s akin to making a good first impression on your potential players. Here’s what you need to know to nail it.

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Why Pay Attention to Design?

Well-thought-out, thoroughly tested, and research-driven online gambling website design can help you:

• Stand out among competitors
• Make an impactful first impression on visitors
• Improve conversions
• Reflect what your brand stands for
• Encourage user engagement and improve loyalty

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Keep in mind that betting app design isn’t about using a one-size-fits-all template. While there are certain best practices in this type of design (more on that below), what users see on your website or app and how they interact with it should be dictated by comprehensive user research.

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3 Markings of Good Gambling Website Design

What separates good gambling design from bad? In a nutshell, good design helps you achieve your business goals, such as engagement and loyalty, and matches your users’ preferences, needs, and intents.

But beyond that, good gambling website design also follows these three best practices:

• Responsive design. With over half of online traffic coming from smartphones, making your design mobile-friendly is imperative. Plus, keep in mind that mobile responsiveness is crucial for SEO: Google crawls mobile website versions by default.
• Vivid colors. We bet (pun intended) that you want users to associate your platform with fun time. Your color scheme and visuals should reflect that.
• Simple yet effective design. While users expect animations and interactive features from gambling platforms, they shouldn’t overload or confuse your visitors.

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5 Features to Include in Gambling Platforms

Whether you need a gambling app or betting website design, your product will need the following five features:

• Profile: convenient registration, login, account settings and management
• Payment processing with a variety of supported methods
• Customer support via live chat
• Personalization (e.g., personalized recommendation systems for games)
• Data security and privacy protections

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If you’re a startup, consider starting with an MVP to test your offering in a real-world setting – and attract investors. Check out Fivecube's blog for more insights on MVP design!

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5 Questions to Ask for Good Gambling Design

For everything  from gambling logo design to the color scheme and user flows, your design partner should ask these five questions during the user research:

• Who is your ideal user? Create several user personas and describe their age, occupation, interests, etc.
• What devices are they likely to use to visit your platform?
• What payment methods do they prefer?
• What drives them to visit gambling websites? How will your platform engage them?
• What will separate your platform from its competitors?

Answers to these questions will inform all of online gambling website development, from information architecture and navigation to user testing.

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How We Approach Gambling Platform Design at Fivecube

Discovery

Before we get to gambling website design, we at Fivecube Agency strive to gain a perfect understanding of our client’s project and business. To that end, we:

• Identify the project’s objectives and zero in on its scope
• Work closely with our client to gain insights into their business operations, brand, and future product
• Conduct comprehensive market and user research that will inform our gambling design efforts later on
• Pinpoint potential risks and opportunities, as well as project limits

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As a result, we have all we need to plan the road ahead – and deliver a design perfectly aligned with our client’s needs and goals.

Design

Our team begins this phase with a brainstorming session to gather fresh design ideas that will help the product stand out. We then select the best ones and, using them, map out the website structure and create an information architecture.

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We then turn our design ideas into wireframes and prototypes and refine them based on user feedback. That way, when sports betting website development begins, you can rest assured that the design is the best it can be.

Delivery and Support

Once we’re finished with the sports betting web design and we’re certain it supports your business goals and meets your requirements, we deliver high-fidelity prototypes. We then implement the sports betting design according to the project scope.

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After your product is launched, we’ll gladly move into a supporting role. In this role, we’ll continue to refine your design based on user feedback to help you ramp up your competitive advantage.

3 Considerations for Creating a Gambling Website

Before you get to the gambling website design part, make sure you have all your bases covered. That includes:

• Regulatory compliance. Beyond getting the license, make sure you fully understand your legal obligations regarding the information you can, can’t, or have to add to your website.
• Competitive edge. What is your unique value proposition? Zero in on it before investing time and money into design and development.
• Payment methods. Ensure you have the full range of payment methods your users want – and partner up with an affordable payment processing company.

How to Choose the Right Design Partner

Unless you have the expertise to tackle betting app design in-house, you’ll need a reliable partner to bring it to life. Here are four things to consider when selecting a design agency:

• Experience in solutions for the industry
• Case studies and works
• Feedback from previous clients (e.g., reviews on Clutch.co)
• Your experience during the pre-sale process

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Want to know if Fivecube is the right partner for your project? Check out our case studies on our Works by Fivecube page.

In Conclusion

Design isn’t something you can afford to overlook during online gambling website development. Yes, it’s not the only ingredient in the success of a gambling platform. That said, loading speed, responsiveness, and interactive design all play a crucial role in turning visitors into players who come back to your platform again and again.

However, designing a gambling platform that drives engagement is easier said than done. That’s why you should entrust expert designers who have experience in sports betting website development with your project.

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