Will your website design cost you $2,000? $5,000? $10,000? Without having at least a vague idea about the future price tag, you simply can’t budget the project properly — or understand whether a designer’s estimate is a shameless ripoff.
At Fivecube, digital product design is our bread and butter, and that includes websites and web apps. Here’s everything you need to know about web design pricing, from key factors impacting it to rough estimates for five common website types.
Key Factors Impacting Web Design Services Pricing
Just like websites come in all shapes and forms, their UX/UI design can involve a vastly different amount of work. That’s why a landing page design may cost you a fraction of the design for a complex web app.
So, what determines the final price tag for web design services? Generally speaking, there are two types of factors.
Project Complexity Factors
Three clients coming to the same digital design agency will probably have three different project costs. Here’s what can make a world of difference in the cost website design may entail:
Website type. Even a simple web app requires a somewhat different skill set to design than a standard corporate website.
Website size. The number of screens and pages directly impacts the amount of work ahead.
Custom design needs. If you need on-demand graphic design services to create a website logo, illustrations, or icons, that’ll increase the project’s budget.
Template use. Customizing available templates and themes on platforms like Shopify can bring down the website designer cost.
Functionality. Designing for advanced e-commerce capabilities or fintech features requires narrower expertise and more effort, increasing the project costs.
Implementation modalities. How will you turn mockups into a fully functional interface? You may need a dedicated software development team to make changes to the front-end code if you don’t have the right people for it in-house.
Service Provider Factors
Now, the same client may also get three different project cost estimates from three service providers. Here are the three factors that explain this difference:
Location. Offshoring design services can help you benefit from lower rates from both freelancers and digital design agencies.
Provider type. You can hire freelancers or turn to agencies. While the freelancer web designer cost is typically lower, freelancers can’t offer the same range of skills and services as digital agencies. For example, you can check out our scope of expertise on the About Fivecube page.
Skills and experience. If you’re looking for web designers with experience in SaaS or Web3 design, that might increase the project costs. The same rings true if you need UX or motion design specialists.
A Guide to Web Design Fees: Fivecube’s Experience
As a digital design agency, we routinely craft website designs that drive engagement and conversions for our clients. Here’s a breakdown of what you should expect from web design agency pricing based on your website type.
Type of web product | Price from |
|---|---|
Landing Page | $2,000 |
Corporate Website | $5,000 |
Simple Web App | $8,000 |
Average Web App | $15,000 |
Complex Web App | $50,000 |
Landing Page: $2,000+
If you need a simple single-page website to create an online presence and generate leads for your product or business, your web design fees will probably start at $2,000. As a result, you get a mockup for the whole page, along with the website’s responsive version for mobile devices. Custom animations, visuals, logos, and copy may entail extra fees.
Corporate Website: $5,000+
Corporate websites can span dozens or even hundreds of pages, depending on the company’s size and activities. They typically include an about us page, service or product pages, and a blog section for content marketing.
Designing a corporate website requires a good deal of planning and preparation. For example, your team will need to:
Create a sitemap
Map out the navigation between pages
Ensure layout, typography, and color consistency throughout the website
That’s why web design pricing for corporate websites typically starts at $5,000 and gets progressively higher as the number of pages increases. Custom forms and visuals can also add to the overall costs.
Simple Web App: $8,000+
Simple web apps are typically MVPs or PoCs that are created to validate an idea, with one or several key features included in the product. As opposed to a website, a web app should be designed for user interaction.
That’s why web apps require careful user flow design and validation, which brings the average starter costs to $8,000. Designers also need to ensure the app’s features are easy and convenient to use, which adds to the time and effort required for the project.
Average Web App: $15,000+
Where simple web apps focus on a singular main value proposition, average web apps offer more features to their users. That, in turn, increases the number of screens and the amount of work for designers, bringing the project costs to $15,000+ as a result.
Сomplex Web App: $50,000+
Complex web applications offer more sophisticated features like AI capabilities, advanced e-commerce functionality, or numerous third-party integrations. The large number of screens and user flows, along with the overall product complexity, puts the usual price web design tag at $50,000 or more.
In Conclusion
Jun 23, 2025
By
Fivecube Team
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