HYCM
HYCM is a well-established online trading platform that offers access to global markets, including forex, stocks, commodities, and cryptocurrencies.
The request
The client approached us to redesign the HYCM corporate website, aiming to modernize the interface, improve navigation, and enhance the user experience across 20+ pages.
Overview
The Process
1
Intro meeting
We kicked things off with a discussion with the CMO, gaining a clear understanding of the project’s goals for the corporate site redesign.
2
UX audit
We analyzed the existing site, collecting insights and pinpointing areas for improvement.
3
UX research
Through competitor analysis and user research, we gathered data to guide the new design.
4
UX design
We explored various design directions, offering 2-3 UI versions to find the best match.
5
UI evaluation
After reviewing, we identified the best design option for HYCM’s brand and user experience.
6
Visual appearance
With the best UI chosen, we applied it across all pages, creating a cohesive interface and developed a UI Kit for consistency.
7
Responsive design
We ensured a seamless experience on mobile, tablet, and desktop devices.
8
Handoff
We delivered all assets and documentation to the development team and also began work on the web client portal and mobile application to further enhance the HYCM platform.
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