Nov 15, 2023
Our client came to us with an idea for an AI-powered SaaS product that would help hospitality businesses reduce costs, forecast sales, and mitigate risks. Here’s how Fivecube packaged this idea into a sleek, intuitive, and easy-to-grasp UI/UX design.
Norma is a SaaS product that helps hospitality businesses track and visualize key metrics in real-time and employs artificial intelligence to predict their future positions. Norma’s Newton AI boasts a 90% prediction accuracy rate.
Norma also enables users to consult data on the go with an intuitive mobile dashboard design – an irreplaceable feature for an industry where most employees have to be on the move. On top of that, Norma uses push notifications to alert users about changes in metrics or unforeseen events.
As a result, working with Norma allows businesses to identify cost-saving opportunities, optimize operations for cost-efficiency, forecast sales with a high accuracy rate, and mitigate risks.
Our Greece-based client sought us out at the MVP ideation stage back in 2022. With the idea and clear goals in mind, they turned to us to create a SaaS design that would not only present the key functionality but would also make it easy to adopt for users with any level of digital literacy.
As a data-intensive product, Norma’s design had to visualize key metrics in a way that would make them easy to comprehend at a glance. At the same time, as hospitality employees are often on the go, the product had to look as awesome on mobile devices as on the desktop.
Gaining a deep understanding of our client’s product is always our top priority. That’s why we went beyond doing our due diligence to have a full grasp of our client’s product.
To that end, we did our own market research, analyzed multiple products with similar functionality, and studied the target audience to pinpoint how we could make the product stand out. We also had calls with our client every day to fully understand all the intricacies of the product.
With the initial research, benchmarking, and hypothesis validation done, we got to creating user personas, developing the information architecture system, and designing the user flows.
We then moved on to designing wireframes, prototyping, and product testing and evaluation. The latter allowed us to fine-tune our design to make it match user needs, preferences, and contexts perfectly.
Here are the details of our collaboration with Norma in three facts:
At the finish line, our client received:
At Fivecube as The Best Design Agency, we can testify that excellent user-centric design allows product owners to achieve the following five goals:
Increasing reach. A product that looks awesome and functions perfectly across multiple devices allows for reaching more users, increasing sales as a result.
As a digital design agency, we at Fivecube employ the following SaaS design best practices in our projects:
Keep it simple. When it comes to web design SaaS products require, less is always more. That’s why we ensure the user interface is unencumbered by less-than-necessary elements. We also minimize the number of actions required to accomplish every task.
As a result of our work, our client received a user-centric design for the web and mobile Norma apps that visualizes complex data in easy-to-comprehend dashboards. Thanks to Fivecube’s efforts, Norma users can easily make sense of swaths of real-time data and AI-powered predictions.
At the same time, user experience remains consistent and seamless no matter which device they use.
Finally, we delivered a landing page presenting the product, serving as its online business card. We designed it to reflect the brand’s essence – and the product’s straightforward, easy-to-get-started-with UX.
The bottom line is that our client received the SaaS product design perfectly aligned with business goals and foreseen use cases and user contexts.
Need an expert helping hand in making your SaaS product stand out, drive engagement, and foster trust toward your brand? Contact us to discuss how we can make your SaaS product idea into a user-centered application.