At Fivecube, we provide SaaS design services for startups and SMEs alike to help them drive engagement and conversions. Here are the eight best practices we rely on when building effective SaaS websites.

Pay Attention to Above the Fold

Users spend 57% of their browsing time above the fold, i.e., the area of your website they can view without scrolling down. So, make sure your above-the-fold section effectively communicates your key value proposition and matches the user’s key goals. Other SaaS landing page best practices include drawing attention to your lead magnet CTA with subtle animations, hover effects, and so on.

Beware False Floors

When a user encounters a false floor, they don’t realize there’s any content to discover, even though there is. So, they close the page and miss out on it. To prevent false floors, avoid distinct horizontal lines and expansive white space. Make sure your navigation cues for sliders are obvious and clear, too.

Showcase Your Product the Right Way

Just putting screenshots of your product’s interface front and center on the homepage doesn’t cut it anymore. Customers want to see how it works without putting too much effort into testing it themselves. Help them do it with interactive product tours, short demo videos, and animated GIFs.

Plan Ahead for Scalability and Flexibility

Your website will change and grow together with your business. So, make sure its architecture can support new pages and design features in the long run. Use a hub-and-spoke model for organizing content (it’s good for SEO, too) and opt for modular web design and development ro facilitate future expansions.

Focus on Conversions

The whole point of your website is to turn users into leads and leads into customers. Conversion-oriented SaaS best practices include:

• Using clear, attention-grabbing CTAs that focus on the product’s benefits for the user

• Strategically placing CTAs in the parts where users are likely to be the most engaged (e.g., after a demo video)

• Keeping forms simple and straightforward to limit churn

• Adding trust signals, such as social proof and refund guarantees

Don’t Overlook UX Design

You might be tempted to focus on your website’s content and visuals, but it also has to be intuitive to navigate and use. We advise you to rely on the human-centered design principles or hire web design services that use this methodology. It ensures your design caters to real people’s needs and expectations and encourages iterative, data-driven prototyping.

For example, when Favecodes turned to us for help with expanding the platform to desktops, we spent a lot of time analyzing the existing UX data to guide our design solution. Our data-driven approach and multiple design iterations enabled us to deliver a user-centered design that drove engagement.

Adopt a Mobile-First Approach

With 64.35% of the global internet traffic coming from mobile devices as of June 2025, responsive design isn’t optional. Besides appeasing your users, adopting a mobile-first approach is one of the top SaaS development best practices for SEO since Google bots crawl mobile website versions by default.

Test and Iterate

When you build your SaaS website, you’ll need to test your various hypotheses and iterate through the design. But even once it goes live, your testing shouldn’t stop there. Set up regular A/B testing to improve your CTAs, page layout, signup flows, and so on.