If one or several points above hit close to home, you probably need to redesign your product. Keep in mind that product redesign is more than just a design refresh:

• Refreshing a design involves tweaking only the visual appearance: colors, fonts, icons, etc. The business logic, features, and user flows remain the same.

• Redesigning a product means making profound changes in the look, feel, and behavior of the interface. That involves revising user flows, business logic, and functionality as much as the visual appearance.

Here’s what it takes to redesign a product.

1. Define Your Needs & Expectations

Why are you seeking product redesign services online in the first place? And what are you striving to achieve with a product redesign?

Set clear, measurable goals to measure the return on your investment and guide the work of designers and developers. Those goals can focus on increasing customer lifetime value (CLV) or user retention, for example.

2. Pinpoint Areas of Improvement

You might have dozens of product redesign ideas, but a good product redesign is as data-driven as it is creative. So, to identify what exactly needs improving:

• Conduct user research. Use in-app surveys, session recording, heatmaps, and user interviews to identify issues.

• Study the available product analytics. Analyze feature usage and conduct funnel and path analysis.

• Audit the design. Have professionals evaluate your product design to catch key performance, UX, and functionality issues and pinpoint their root causes.

3. Create a Prototype

Bring together all your findings, insights, and ideas and turn them into wireframes and prototypes. A design team starts with wireframes, which visualize page layouts and user flows, and moves to low- and high-fidelity prototypes.

4. Iterate, Validate & Hand Off Your Redesign

Have stakeholders review the product’s prototypes and conduct user testing to collect feedback. Based on that feedback, iterate your redesign until it’s intuitive and frictionless. (In later iterations, you can also roll out product redesign to a small group of existing users to measure real-world impact.)

Once the prototypes receive the final approval, hand them over to developers for implementation.

5. Prepare Your Users

Redesigns are inherently frustrating to some users. They’ll have to adapt to new navigation patterns, unfamiliar workflows, and unusual element placements.

So, prepare users for those changes by:

• Creating a sequence of communications announcing changes and how they’ll benefit users

• Add in-app messages to prompt users to use new features

• Set up onboarding flows to help users quickly get their bearings within the new interface

6. Launch & Monitor

With your design ready, roll it out and keep track of the key success metrics. Ensure those metrics are directly related to your goals. We advise you to track metrics for each user segment separately.